Player Profile: Chase Headley

January 15th, 2013 | by Ray Flowers |

'Chase Headley' photo (c) 2010, SD Dirk - license: http://creativecommons.org/licenses/by/2.0/Since we all know I’m full of myself, let me do what just such a person is want to do and quote myself (from the article Fanball & Sirius Show League). “My boy Chase Headley, taken in the 20th round, was fantabulistic (.286-31-115-95-17). Given his draft day cost, he was one of the 10 best players in fantasy baseball this year.” How do you like them apples? The problem with Headley is that what he accomplished in 2012 was so far out of the norm for him that it’s exceedingly difficult to think that he as any chance of fully repeating that effort in 2013.

Headley’s most obvious step forward was in the homer category. Headley had never hit more than 12 homers in a season, and from 2009-11 he hit a total of 27 home runs. How in the world did he go deep 31 times last season? Great question. The first thing I do when witnessing such a massive step is to check a guys HR/F ratio. It’s damn telling in this situation. Headley posted a 21.4 percent mark, the 10th best mark in baseball. Tenth. Remember, the guy hit more homers in 2012 than he hit the previous three years – combined. As you hopefully get without me having to tell you, something is fishy here. Traditionally, analysts look at rolling three years periods to help get a feel for something like a players HR/F ratio. Let’s look at his marks from 2009-11: 7.6, 6.4 and 4.3 percent. Add those three numbers together and you get 18.3 percent. That’s lower than his 2012 mark. The fact is that there is no way anyone could have predicted his HR/F explosion last year. There is also no way that any rational person can think he will repeat that total in 2013. This situation brings back memories of Joe Mauer. You remember when Mauer hit 28 homers in 2009 after hitting 29 homers the previous three years? Do you remember how I predicted that his homer total would fall back to single digits (I was mercifully called an idiot for that claim)? What happened the following season for Mauer? He regressed to nine homers. Just take a look at the HR/F ratios of Mauer from 2006-10: 10.8, 7.2, 6.5, 20.4, 6.7 percent. I’m going to predict that Headley follows a similar path with his his HR/F ratio, that it will likely be cut in half in 2013 from his 2012 level. If that happens Headley will have a hard time hitting 20 homers. Why? Lost amidst all the homers is the fact that he was about to more than double his previous career best homer total despite a career low fly ball rate of 32.1 percent. In fact, his fly ball rate has gone down each of the past three years (38.3, 36.0, 32.3 and 32.1 percent). Doom is in the forecast here.

Let’s look at his GB/FB ratio. Here are his yearly totals: 0.83, 1.04, 1.18, 1.28, 1.42 and 1.51. You don’t have to be a math major to understand that trend. Every year of his career his percentage of ground balls has risen. That’s not, as already mentioned, going to allow him to hit 30 homers again though it might help him to hit .285 again (a number he has reached each of the past two seasons). Headley also posted a 12.3 percent walk rate in 2012, and that should help him limit the walks a bit, though he also had a four year high with his K-rate so his 0.55 BB/K ratio wasn’t a very strong mark. Headley still has a posted an OBP in the .370′s the past two years, and that’s a strong number in today’s game.

It’s also pretty darn difficult to think that Headley will knock in 115 runs again while scoring 95 runs of his own. Looking at the RBIs, how did he get to such a huge number when he hit only .274 with RISP and .203 with RISP and 2 outs? The Padres, after all, were 23rd in runs scored in 2012. Can you say opportunistic hitting? The data simply doesn’t support a repeat of either number (and moving the fences in at Petco a few feet doesn’t figure to have a huge effect).

The steals? I’ll give Headley kudos there. His ability to swipe a base – he’s been in double-digits the past four years and has swiped 17 in two of the past three years – has always propped up the value of Headley in the fantasy game.

After years of being undervalued the pendulum has swung with Chase. He’ll now be taken too early on draft day after what was very likely to be his career best effort. Here’s a definitive statement: Headley will not replicate his homer, RBI or runs scored marks in 2013. The average and steals are repeatable, but if he gives you 75% of his last seasons production in the other categories we’d be talking 23 homers, 86 RBIs and 71 RBIs. All of those numbers were still be career best efforts prior to last season. Headley could end the year as a top-10 third baseman but your setting yourself up for major disappointment if you are thinking a top-5 finish is in the cards.

By Ray Flowers

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10 Responses to “Player Profile: Chase Headley”

  1. By Scott on Jan 15, 2013

    The question is how many of his fly balls at home were to the warning track. While I agree with everything you said, seemingly, moving the fences in should offset his lower fly ball ratio. Even if he hits 25-26 that would be highly desirable.

  2. By Ray Flowers on Jan 15, 2013

    Scott – Do you think he keeps his HR/F as high as last year? Remember, his fly ball rate last season was a career low. Doesn’t matter if they move the fences in if he isn’t lifting the ball.

  3. By Tim on Jan 16, 2013

    One other thing I read on Headley is that 35% of his home-runs were “Just enough” which also brings some luck and opportunity and points to an unrepeatable season if he did exactly what he did last year with regards to HR/FB distance average as well as FB rate, those numbers should not have produced 30+HR.

    Just completed a 12-team mixed mock, he was the 7th 3B taken, in the 6th round, and was right around guys like Sandoval and Lawrie.

    I think owners are very skeptical. I think the question is, especially in keeper leagues, is he more valuable as a “low priced keeper” because of where you likely got him last year OR is he more valuable as a “stink bomb” you send to an opponent by putting him back in the auction or draft for someone to overvalue and ruin their team?

  4. By Ray Flowers on Jan 16, 2013

    Tim – I think Headley will be a very good performer in 2013. His outlook would improve if he was dealt, and there have been some whispers that it could happen with Gyorko coming on – though it certainly seems like Headley is not going anywhere. If Chase can he held on the cheap, do it. If you have to overpay on draft day this year… that’s when some pulling back may be warranted.

  5. By JACK on Mar 7, 2013

    Ray, PITCHING Q. I heard you on the radio talking about pitching. … wait on it. However, on various ADP listings, most average local snake draft leagues pick pitching sooner then the experts do. I noticed most teams have 3 starters and a closer by the 12th round. So, in most leagues we can’t wait to take SP pitching. Honestly, since there are more hitters(14)than pitchers(9)in a typical league, i can see why. A normal staff will have 6-7 SP and 2-3 relievers, so if you wait on SP, since good SP is so thin,you can never can have a decent 1-6 SP staff. Also, since at least half of the 30 closers are changing so much, isn’t it critical to get ONE sure fire closer sooner rather than later? Straighten me out here.

  6. By Ray Flowers on Mar 7, 2013

    Jack – I noted on the radio today, when I talked with Jason Collette, about the fact that most “normal” drafts” do take pitching earlier than “experts leagues” do.

    Who is a SURE FIRE CLOSER?

    Last year it was Bell, Rivera, Brian Wilson. They were ALL top-10 closers. How many saves did that trio have? They had 25 total. A guy no one drafted, Rodney, had 48.

    The fact is there is no certainty in bullpen. There just isn’t. As I pointed out in the Draft Guide, which I recommend you get a copy of since it really delves into RPs – http://baseballguys.com/category/fantasy-draft-guide/ – it’s just better to target skills over roles. Also there is this. The last three years only SIX guys have 20 saves each season. There’s just no certainty there.

    One final thing… starters only help in four categories (no saves). Don’t forget that.

  7. By Craig N on Mar 7, 2013

    Hi Ray,

    Quick one….al only roto 4×4. I am offered Salty $11 and Gordon $13 for Flowers who I have at $7 and Frieri at $13…….I think I lose on this if he gets a full closer year out of Frieri…what do you think?

    Thank you again,
    Craig

  8. By Ray Flowers on Mar 7, 2013

    Craig N – Do the deal. Salty is better than Flowers (can’t believe I’m saying that), and Frieri may or may not be the long term closer for Angels.

  9. By Craig N on Mar 8, 2013

    Thanks Ray,

    I did it…now I have on the table salty at $11 and Viciedo $9 for Rios $20…4×4 roto al only …what do you think? I like it because of bump in ba and sb’s….I think guys like jaso available at catcher..

    What do you think?

    Thanks as always,
    Craig

  10. By Ray Flowers on Mar 8, 2013

    Craig N – You say bump in avg. which I can buy, but you don’t get a bump in SBs with Rios over De Aza. Should be very equal there.

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